Email Alerts

You can set up alerts to be emailed to you when your store or venue exceeds or falls below a certain footfall or conversion, and in dashboards with population count enabled you can set an alert for when the building exceeds a certain population (for fire restrictions, for example).

To do this, start by clicking ’email alerts’ in the settings menu on the Bellwether home page.

This will bring up the following page:

Alert name: This is where you can name your alert, something like ‘new conversion record!’ or ‘enters max reached’.

Select a shop: This is where you select your store. If you have Bellwether in multiple stores you can create a different alert for each store, or one alert to cover multiple stores.

Enter email address: This is where the alert will be sent to. Put in your email address. You can enter more than one email address. Once you have entered an email address, either click off the text box or push the enter key for it to be added to the list.

Select date range: Here you can put in a date range for the alert to run for. You can click 'Any Date' if you want this alert to go off any time in the future rather than in a specific date range.

Choose what you want alerts about: Here you can set whether the alert is for foot traffic, conversion value, or foot traffic percentage. Foot Traffic Count is the number of people that enter the selected location. The Conversion Rate Percentage is for the Conversion Rate for the selected location. Foot Traffic Percentage will calculate the percentage difference between today's foot traffic, and the foot traffic for the same day last week. If the percentage calculated meets a target, you will be alerted. These percentages can be found on the coloured tiles.

Target length of time: This is where you can select what kind of target you wish to see. For example, a daily target will show you when foot traffic exceeds the number you set for the whole day while a weekly target will show you when foot traffic exceeds the number you set for the whole week.

Enter foot traffic rate target: Here you can choose the value range for your alert. You can get an alert when foot traffic exceeds or falls below the numbers you choose. If you had selected CV this is where you would choose the conversion value range as well. Put in the value you want to see an alert for and leave the other box blank.

You can also set up alerts for conversion rate percentage. This is a useful alert if you are aiming for continuous foot traffic growth. You can compare your average foot traffic for the day, the week or the month by adjusting the target length of time. This will be compared to either the same time last year or the previous month or week (if you select ‘compare to this week’).

Recurring Alert: If you tick this box, you will receive an alert every time the target is reached. This is useful if you want to see track of whether a store is reaching certain goals. If you leave this box unticked, you will only receive an alert the first time the target is reached- for example, if you want to input your previous record and only want an alert when a new record is reached.

Select days: Select days only when a specific team is working, a promotion is running, or just when the store is open. The target will be ignored on days when you haven’t ticked the box.

Once you have specified all your criteria, click ‘create alert’ and your alert will appear in the ‘Current Email Alerts’ section below, along with any other alerts you have created.

Population alerts for dashboards with population counting:

For population count alerts, you can click ‘Create Alert’ in the top right of the population count graph.

There are a few less options to choose from for these alerts.

Alert name: Name the alert, something like ‘population max’ or ‘population min’.

Email Address: You can put in your own email, or the email addresses of your management team. More than one email can be entered, as before enter and email address and press the enter key, or click off the text box, to add that email address to the list.

When the numbers specified are reached, you will receive an email immediately to enable you to take action if needed.

Note this table is only available if you receive population counts. Contact us to find out how to receive population counts.

Updated on July 7th 2020

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