Footfall & Conversion Coloured Tiles

All tiles flick between two views

Blue Tile: Displays today’s footfall count from the start of the current day until the end of the last hour. If the time is 1.15pm, the count will show you how many people walked in from opening until 1pm.

The number in the top right corner is the number of people that walked in since the start of the day. The number in the bottom right corner is last week / last years footfall count from opening up to the current hour.

The % in the center of the tile displays what % up or down you are for today so far against the same time frame last week and last year. For instance, if today is Tuesday the 8th at 1pm, the comparison will be against last Tuesday up to 1pm, and the 8th of the current month last year up to 1pm.

Red Tile: Displays this week’s footfall count from the start of the current week until the end of the last hour in the top right corner. If it is Wednesday and the time is 1.15pm, the count will show you how many people walked in from opening on Monday until Wednesday 1pm.

The number in the bottom right corner is last week / last years footfall count from the start of the week to the current time.

The % in the center of the tile displays what % up or down you are against the same time frame last week, and last year.

Green Tile: Displays this month’s footfall count until the end of the last hour in the top right corner. If it is Wednesday the 22nd and the time is 1.15pm, the count will show you how many people walked in from opening on the 1st of the month until Wednesday the 22nd at 1pm.

The % in the center of the tile displays displays what % up or down you are against the same time frame last month, the bottom right corner displays what % up or down you are against last year.

The number in the bottom right corner is last month / last years footfall count from the start of the month to the current time.

Black Tile: Displays a YTD footfall count in the top right corner, and last years footfall count in the bottom right corner from the start of last year until this point last year. The percentage in the center shows how much you are up or down on last years footfall.

Note: The start of the year is the start of the first week of the year. For instance, 2020 started on a Wednesday, so the start of the year is the Monday of that week, the date of which is 30/12/2019.

The black tile also displays a MAT footfall count in the top right corner. The number in the bottom right is also the MAT footfall count for the previous year. (MAT: A rolling total of your foot traffic or sales over the past 365 days).

Tile Drop-down Section

Each of the tiles have a drop down section. These sections include a projection, predicting the footfall your heading for based on the total footfall of this day/week/month/YTD last year and your current footfall so far.

This section on the blue, red and green tiles show a graph comparing their respective period of time compared to last year. Last years footfall is shown in grey. If this years footfall is above last years, it is displayed in green. Otherwise it is shown in red. The black tiles section tells you your biggest gains and the biggest drops in footfall count. These are visualized in the graph below when you click the 'view graph' button.

Updated on July 7th 2020