Documentation
  • Bellwether Software
  • Signing In
    • Signing in on Desktop and Mobile
    • Resetting your Password
    • Staying Signed In
  • Introduction to the Bellwether Dashboard
    • Footfall & Conversion Coloured Tiles
    • Foot Traffic and Conversion Rate Graphs
    • Comparison Graphs
    • Conversion Tables
    • Changing Graph Colours
    • Foot Traffic Count Table
    • Population Table
    • Filtering Stores on Side Menu
    • Adding and Removing Favourites
  • User Management
    • Adding Users
    • Adding Views
    • Cloning, Removing and Editing Users
  • Settings Menu
    • Bellwether API
    • Dashboard Settings
    • Download Data
    • Drill Down Report
    • Email Alerts
    • Heat Mapping
    • Manage Stores
    • Overview
    • Summary Dashboards
    • Trading Hours & Graphics Hours
    • User Management
  • Context
    • What is Context?
    • Adding Context
    • Editing or Removing Context
    • Filtering the Context Menu
  • Other
    • Glossary of Terms
  • Staff Resourcing
    • Staff Management
    • Creating a new roster
Powered by GitBook
On this page
  1. Other

Glossary of Terms

A short glossary of useful terminology to know when navigating through the Bellwether interface.

Foot Traffic / Footfall

The number of people who enter and move through your physical space or store.

Moving Annual Total (MAT)

A rolling total of your foot traffic or sales over the past 365 days.

Year To Date (YTD)

The period of time starting from the beginning of the current calendar year up until the present day.

Conversion Rate (CR)

The percentage of visitors or potential customers who take a desired action, most often making a purchase

Average Transaction Value (ATV)

The average amount of money spent by a customer per transaction.

Revenue (REV)

The total amount of money generated by a business from sales or other sources of income over a specific period of time.

Items Per Sale (IPS)

The average number of items or products sold per transaction.

Weighted Opportunities (WOP)

A metric used in sales to track the total value of potential sales that were lost.

Dollars Per Visitor (DPV)

The average amount of revenue generated per visitor. Please see below for downloadable PDF.

PreviousFiltering the Context MenuNextStaff Management

Last updated 9 months ago

92KB
Glossary - Bellwether (1).pdf
pdf